If you work in Direct Sales you will be very fortunate if there is on going Sales training most organisations have a very intense training If you work in Direct Sales you will be very fortunate if there is on going Sales training most organisations have a very intense training session then put you in the field and the leave you to your own recourse’s this is generally not for the lack of caring but normally as you are self employed it your responsibility, . I you are interested in on going training which you are or you would have not read this far please contact waldairmarketing@btinternet.com with any problems that you consider will make good reading and may help you, just remember what ever sales problem you have you did not invent it someone else is having the same, in over 30 years i have most definitely been troubled by the problems you are having now, I will give private advice if you prefer.
COLD CALLING
To survive as a Direct Sales Man you must master the art of cold calling I will show you a method that works and takes very little time and also takes out the pain.
Preparation for cold calling
I will show you how very little preparation is required for cold calling you will even enjoy it “this I promise”
I will explain sections, Tomorrow while driving between appointments take note of at least 6 websites on vehicles that are related to you business or who could be a prospect,
ok you now should have 6 websites to work, each morning log on to the sites they will give you so much information about there self because they are trying to sell to their customers but this is information you can use,
1 Where the head office is
2 How many branches and where they are
3 Their product range
Start to use a cars index to put all information or even use Microsoft Outlook
You can do this over your coffee in the Morning, all this easy prospecting and you haven’t even left the house,
instead of sitting in traffic and wasting time spend it at home doing research
How easy was that.
when you contact any prospect your knowledge of their Company is very important, by doing you research you can tailor tou sales presentation, which will save them time as well as yourself, no prospect will appreciate having their time wasted.
PRESENTATION
Presenting your product is the most important part of any salesman armoury, at least you would think !.
I know so many salesmen who have done the hard part of making an appointment and then let themself down with a bad or on existant presentation, on of the reasons for this is not knowing why you are there, the presentation starts when the appointment is made, I will give a detailed explanation next.
